Projects
Final Campaign Pitch
Advanced Campaigns Course
My team developed a strategic campaign for the Winston-Salem Open to boost awareness and engagement within the Wake Forest community. After conducting in-depth research, we identified a target audience and developed a tailored creative strategy and tactics to reach them effectively.
Campaign Research
Advanced Campaigns Course
Over two months, my team researched the Wake Forest community through polling, stakeholder interviews, and psychological analysis to understand its needs. We identified a key target audience and presented our insights to the Winston-Salem Open's marketing team.
ThermAdapt Campaign
Writing for Public Relations and Advertising
My team created a comprehensive marketing campaign for a fictitious outdoor apparel brand launching an urban fashion line. We developed strategies to engage a new audience while retaining the existing one, pitching media outlets, influencers, and tailored marketing tactics.
Journalism
Prescribing Nutrition: How Food Is Becoming the Future of Medicine
Inside the movement to train doctors differently, treat patients holistically, and make healthy food more accessible for all.
No Substitutions: One Chef’s Mission to Make It Matter
How a night at Winston-Salem’s most unconventional pizza spot turned into a lesson on passion, purpose, and doing things your own way.
The Fizz Effect: How One App is Reshaping Campus Culture
From safety alerts to social fallout, Fizz is reshaping how students experience college.
A Recipe for Resilience: How Helen Smith overcame chronic illness and found healing through food
With doctors out of answers, a former banking executive turned to nutrition to reclaim her health and reshape her life.